UGC PROJECT MANAGEMENT

Forging Authentic Connections*

We all know good content is king, but in today's fast-paced, scroll-and-forget world, User-Generated Content (UGC) is the future. Forget the overly polished - what people crave is authenticity and relatable imperfections.

Consumers want product recommendations that feel like they're coming from a trusted friend, not a brand. In fact, 85% of consumers value user-generated content more than branded content. (Source)

Who will your audience trust more for genuine recommendations: a flashy commercial shot on ARRI or someone expressing their excitement about a product in front of their iPhone camera? Well, according to studies, the latter: over 60% of consumers prefer relatable and authentic content to high-production value videos. (Source)

*The videos on this page were produced by creators contracted through the Twirl platform, and the projects coordinated with the assistance of their phenomenal team.

Why UGC is the Future of Brand Storytelling

It's all about authenticity. A staggering 86% of consumers say authenticity is important when deciding which brands they support. (Source) This isn't just a trend, it's a fundamental shift in how people interact with brands. Consumers find UGC 9.8x more impactful than influencer content when making a purchasing decision. (Source)

Turning Trust into Tangible Results

I've been in the proverbial trenches, overseeing the creative direction and production of 150+ UGC assets for giants like Garnier UK & Thayers UK.

My approach? It's all about finding that sweet spot where technical quality meets raw, uncurated authenticity. UGC videos shouldn't look or feel professionally curated - they should feel like people talking to other people.

Imagine an average user sharing a story with their friends and followers: a spontaneous video in which they rave about a product they've fallen in love with - your product. Slightly overexposed footage. Perhaps slightly out of focus. Background noise. A perfectly imperfect script. Authentic. Relatable.

UGC should be optimised for results, not looks. 

My Proven Process

UGC management, like any form of outsourcing, demands streamlined processes and project coordination skills. I handle the entire process, end-to-end, so you don't have to. Including:

► Content Strategy

► Creative Direction

► Storyboarding

► Casting

► Briefing creators

► Pre-Production (i.e shipping products to creators)

► Daily communication

► Detailed feedback based on my audiovisual expertise

Why UGC just makes sense

Beyond building trust, UGC simply performs. UGC-based ads lead to 29% higher web conversions, while social campaigns that incorporate UGC see a 50% lift in engagement. Just think about the ROI! (Source)

When consumers see themselves and their peers in your content, they're more likely to interact, share, and ultimately, make a purchase.

It just makes sense. 

Ready to Forge your Own UGC Success Story?

If you're looking to elevate your brand's storytelling with performance-driven UGC, I'm here to help you. 

Let's create content that resonates with your audience.

kelvin@crucible35.com