CONTENT STRATEGY | VIDEO PRODUCTION | CREATIVE DIRECTION

Lights, Camera, Strategy: Your End-to-End Video Production Partner

Content Strategy

Creative Direction

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Copywriting

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Video Production

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Post-Production

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UGC Project Management

Content Solutions for Connecting with Modern Audiences

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Out-of-Home (OOH) skincare advertising video produced by Kelvin Pires for Garnier UK at Founders Founders. The shot features a model against a vibrant bright blue background. CRUCIBLE35 creates impactful visual content for brands seeking high-visibility campaigns in London.

Data + Video x Strategy = An Unfair Advantage

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89% of modern businesses use video marketing

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93% of marketers are satisfied with the ROI of their video marketing

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Yet 37% of marketers don't know where to start with video content

Captivate Audiences & Drive Impact

Four-way split-screen graphic by CRUCIBLE35 Productions, showcasing diverse social-first content for TikTok and Instagram. Features two videos for Little Moons and two for Garnier UK. Shot at Founders Makers. This piece exemplifies versatile video production and contention creation for leading brands by Kelvin Pires, ranging from food to beauty.

Icon representing the results of Kelvin Pires’s work for Garnier UK as the Video Production Specialist of Founders Makers.

Increased Garnier UK's average video engagement rate to 4.4% and helped grow their follower count by 32,000 in a span of only 2 months

Icon representing the results of Kelvin Pires’s work for Garnier UK as the Video Production Specialist of Founders Makers.

Created Garnier UK's top-performing organic TikTok of all time: 1M+ views, 8.7% ER, and over 77.9K+ likes

Icon representing the results of Kelvin Pires’s work for Garnier UK as the Video Production Specialist of Founders Makers.

A single TikTok generated 37% of all shares, 15% of all comments, and 6% of all likes across Garnier UK's entire account

Results for 2023-2025 Work for Garnier UK as the Video Production Specialist of Founders Makers. Performance stats as of 07/2025.

Exolyt analytics screen capture of Kelvin Pires's viral Garnier UK April Fools Micellar video. This comical video, shot at Founders Makers, is part of Kelvin Pires's disruptive and performance-driven strategy. The video achieved over 300,000 views in 24 hours and surpassed 1,000,000 total views. CRUCIBLE35 delivers high-impact social content for London brands.

Elevate Your Vision with Data-Driven Visuals

Icon representing the impressive results of Kelvin Pires’s work for LAIBA Beverages. CRUCIBLE35 creates KPI-oriented videos.

70% year-on-year increase in total revenue

Icon representing the impressive results of Kelvin Pires’s work for LAIBA Beverages. CRUCIBLE35 creates KPI-oriented videos.

Video ads with 3+ ROAS, despite iOS14's negative repercussions on online advertising

Icon representing the impressive results of Kelvin Pires’s work for LAIBA Beverages. CRUCIBLE35 creates KPI-oriented videos.

300% increase in holiday season campaign revenue

Results for 2021-2022 Work for LAIBA 来吧 Beverages

Strategy-first, KPI-Oriented & Disruptive

GIF of a LAIBA cocktail being poured into a glass, a vibrant example of Kelvin Pires's performance-driven video production expertise. CRUCIBLE35 creates scroll-stopping social content and audiovisual solutions for diverse brands, consistently delivering measurable results and solving business problems for clients in London.

kelvin@crucible35.com

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